Imagine taking one of the scientific tests of creative thinking ability – which are actually considered ways to measure creative potential – such as JP Guilford’s Alternate Uses Task or the Torrance Test of Creative Thinking devised by Paul Torrance.Read More
Creativity requires a special, enhanced kind of discipline. Discuss. Or rather, let me explain.Read More
One of the more persistent urban myths is that we only use ten percent of our brains. The technical term for this theory in the cognitive science community is ‘horseshit’.
It’s just not true. We don’t use all of our brains all of the time, but we do use all of it for something some of the time, meaning it all gets used.Read More
While it’s increasingly understood that creativity is useful or even vital in the professional world, people sometimes need a little convincing that it can also be of serious personal value. But creativity can be of enormous help in everyday ways we can all identify with - for example in the dating game.Read More
Creativity is about the ability to overturn assumptions. It’s quite an irony, then, that there’s a fundamental and incorrect assumption about creativity itself in culture at large which needs to be challenged if creativity is to be properly understood.Read More
Practising creativity is something I’ve been advocating for a long time as a way of growing your creative brain. A common misconception surrounding the phrase practising creativity, though, is that this means doing something “artistic”. That’s not it at all, for two reasons.Read More
The imagination gets a great press. As that little-known thinker Albert Einstein put it, “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world.” All you have to do, surely, is use it and voila! Creative genius is a short hop away.Read More