Why Creativity Is Now More Important Than Intelligence

In a word: computers. Machines can now do what you could call IQ-style thinking – covering what ‘multiple intelligences’ theorist Howard Gardner would call visual-spatialverbal-linguistic and logical-mathematical intelligence – pretty darn well. Artificial Intelligence (AI) is here and it’s getting more sophisticated every day. But AC – Artificial Creativity – barely exists.

Read More
Can Creativity Be Scientifically Measured?

It’s essentially the biggest problem in creativity science: can you accurately measure creativity? If you think about it, if the answer is no then the scientific validity of much of its research would be inherently dubious. So many years ago those working in the field answered yes and, frankly, just went with it.

Read More
Michael BloomfieldComment
Creativity Made This World

Creativity is so misunderstood, and one reason is simply the way the word is used in language. My New Oxford Dictionary of English defines ‘create’ as ‘bring (something) into existence,’ and often creativity is thought of in this general way too. In other words, to create is to produce, and to produce is to create.

Read More