When Creativity Scientists Don’t Understand What Creativity Is

Some research just published in the British Journal of Psychiatry claims that “creative” people are 90 percent more likely than everyone else to suffer from schizophrenia, 39 percent more likely to go to hospital with depression and 62 percent more likely to do so for bipolar disorder.

There is a glaring error in the study, however.

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Why Creativity Is Now More Important Than Intelligence

In a word: computers. Machines can now do what you could call IQ-style thinking – covering what ‘multiple intelligences’ theorist Howard Gardner would call visual-spatialverbal-linguistic and logical-mathematical intelligence – pretty darn well. Artificial Intelligence (AI) is here and it’s getting more sophisticated every day. But AC – Artificial Creativity – barely exists.

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Can Creativity Be Scientifically Measured?

It’s essentially the biggest problem in creativity science: can you accurately measure creativity? If you think about it, if the answer is no then the scientific validity of much of its research would be inherently dubious. So many years ago those working in the field answered yes and, frankly, just went with it.

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Michael BloomfieldComment
Creativity Made This World

Creativity is so misunderstood, and one reason is simply the way the word is used in language. My New Oxford Dictionary of English defines ‘create’ as ‘bring (something) into existence,’ and often creativity is thought of in this general way too. In other words, to create is to produce, and to produce is to create.

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